Brake pads by PAGID Racing: new look, same performance

• New look: brake pads by PAGID Racing are distributed in matte black colour scheme
• Proven and upgraded – utilized colour is significantly more resistant under high temperatures
• New packaging mirrors the fresh look – more sustainable by avoiding plastic materials

06.02.25 – New look, same performance: Going forward PAGID Racing is distributing Motorsport brake pads in a matte black colour scheme. The performance of the entire racing product line is guaranteed to remain at the well-renowned and excellent level of quality.

New look: brake pads in matte black

For more than 30 years customers in Motorsport and high-performance usage rely on the high standards and specifications of PAGID Racing products. Previously PAGID Racing brake pads have been delivered in a colourful scheme. The new look to all products features a matte black colour scheme – along with a signature imprint in colour of the respective brake pad type. The signature imprint is giving each brake pad a distinguished look.

“Ongoing development of our products is just as important as maintaining our brand identity”, says Matt Greenman, Head of Global Motorsport at PAGID Racing. “The striking colours have been enrooted in our history for more than 30 years. Our customers associate these with highest quality and performance.”

Proven performance – upgraded quality

Further development also led to an upgrade in quality. The paint layer stability under high thermal loads is significantly increased. This is due to the fact the newly used paint is more temperature resistant.

PAGID Racing is distributing their brake pads as well as other products such as brake discs and brake fluids through a single-tier distribution system with more than 30 retail partners worldwide. The portfolio of Motorsport brake pads is currently including following series: RSL (endurance racing), RST (rally, sprint and stock car racing), RS (all-round racing brake pads and formula racing) and RSC (racing brake pads for ceramic composite discs). The products RSH (racing brake pads for historic cars), UTV (off-road with ATV and UTV) and K (Karting) complement the entire brake pad portfolio.

New packaging: fresh layout avoids use of plastic

To match the new look of the brake pads they are delivered in a completely revised packaging design. A high-quality cardboard box features a stylized image of a racing scene with the slogan “Speed. Brake. Dominate.”

The new-look design is more environmentally friendly by avoiding the use of polymer fillers in the packaging material. Instead, a sturdy honeycomb construction made of cardboard is used to protect the contents during transport. This also offers a significant advantage: by avoiding plastic retailers in several regions can reduce their logistics costs because they are no longer required to pay extra environmental tax. The packaging adhesive is solvent-free now. Only water-soluble adhesives are used.

“The fast pace of Motorsport should not exclude sustainability. We are proud to have done justice to both aspects: a more sustainable packaging with consistent functionality and stability combined with a fresh look for our products in proven PAGID Racing quality”, Matt Greenman points out.

Please find more information on PAGID Racing at https://www.pagidracing.com/.

About PAGID Racing

PAGID Racing is the exclusive motorsport brand of the TMD Friction Group GmbH.

The brake products are designed to produce the highest possible performance levels over a wide range of operating conditions and are available in many different material formulations. They fit most popular racing and high performance calipers and also may be fitted as an upgrade to many standard calipers for high performance cars.

In addition, PAGID Racing brake products are fitted as original equipment to some of the most prestigious and powerful production cars in the world including Audi, Bugatti, Ferrari and Porsche.

The product Street+ by PAGID Racing adds sportive brake pads homologated for public road use (ECE R90) to the line-up. These brake pads are copper-free and designed for daily use. Offering over 250 available geometries Street+ can be applied in numerous automobiles and are the ideal choice for track days.

Media Contact

Carolin Leo
Global Brand Marketing PAGID Racing Manager
+49(201)3609-3323
Carolin.Leo@tmdfriction.com

Björn-Lars Blank
PR Manager
+49 531 61830063
blank@pressinjection.de